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One telling anecdote in my research into innovation history is this striking observation: inventors, creators, and leaders, the people who earned fame for the work other people call innovative rarely used that word themselves. Instead their vocabularies leaned heavily on words like problem, experiment, solve, exploration, change, risk and prototype. Powerful words. Words that are either verbs, or imply a set of actions. And more to the point, they care less about being innovative than they do about making things. Making good things.

Author Scott Berkun, Why Innovation Is Overrated

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