While ever the vast majority of journalism is obsessed with the stylish object and the beautiful image we should not be surprised if business people, young designers and the public at large assume that is what design is about. While I applaud [Nussbaum’s] personal efforts to champion Design Thinking perhaps the opening line for his next talk can be “Design journalism sucks.
Tim Brown, IDEO, in response to Bruce Nussbaum’s speech “Are Designers The Enemy of Design?”