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curated by sierra gonzalez 
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At a lecture at NYU’s Casa Italiana tonight, Massimo Vignelli described his relationship with his clients as similar to the interactions between doctor and patient. A client comes to him detailing the symptoms of the problem, and Vignelli diagnoses the situation, suggesting different options for treatment.

Later on, Vignelli spoke about the proliferation of type designs due to computers and accessibility to design tools. Instead of using technology to refine design, said Vignelli, amateur designers equipped with computers make it more vulgar.

If desktop publishers were doctors, we would all be dead.

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