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Design's Ethnographic Turn | Design Observer

A Design Observer guest post by Walker Art Center curator Andrew Blauvelt points out that even with the current success of ethnographic design approaches, ethnography is only valuable if the right questions are asked.

Ethnography promises to discover meaning in people’s lives so that what is of value can be emulated. But does the act of making meaning transfer from the user to the designer so readily? Is it hubris to think that it can? Is evoking a meaningful experience the same as having a meaningful experience? [source]

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