ideas + images

curated by sierra gonzalez 
« Back to blog

MoMA Atlantic/Pacific

Momaspan

Photo: Chester Higgins Jr. for the New York Times

Until mid-March, Brooklyn's Atlantic/Pacific subway station will host over 50 masterpieces from the MoMA... sort of. The glossy reproductions of Pollock, Picasso, and others (complete with the same wall text seen at the MoMA in Midtown) are part of the museum's ad campaign designed to remind New Yorkers of the masterpieces in their backyard and drive membership sales. The project, which occupies every single ad space in the station, also includes a microsite with video tours, a Flickr-generated gallery, and resources to learn more about the art on display. [NYT]

Comments (0)

Leave a comment...