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curated by sierra gonzalez 
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Target for the arts

Art is integral to how we do business. It’s in our DNA.

Laysha Ward, Target’s president for community relations

According to Robin Pogrebin's NYTimes article on Target's philanthropy, the company continues to give 5 percent of its income (roughly $3 million a week) to causes in the arts, education, social services and volunteerism, despite the economic downturn. Pogrebin observes that many of Target's beneficiaries are arts institutions across the nation, who often hold "Target days" offering free or discounted admission to a program, performance or museum exhibition. Laysha Ward's comment above serves a dual purpose within the article: it reminds readers both that Target supports arts organizations through philanthropy, and that they strive for beautifully designed products on their shelves (Ward cites the work of Michael Graves as an example of their commitment to creativity in Target's stores).

Other interesting articles in the NYTimes' Giving section online cover SFMOMA's challenge to find space for Don Fisher's collection, raising awareness (and funds) using social media, and the look of cause marketing during the recession.

Filed under  //   economy   museum   nonprofit   philanthropy   sfmoma   target  

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273 seconds of silence

What is it like to watch—or perform—John Cage's famously "silent" piece 4'33"? SFMOMA gallery attendant Michael Zelenko posted his experience on the museum's blog:

At some point during the third movement, as if orchestrated, all these previously unacknowledged sounds seemed to come together. It felt to me as if the museum itself was performing for us. When it was all over I turned to the audience and heard the pitter-patter of applause, not quite sure who it was for.


The (performance? installation? artwork? all of the above?) was part of SFMOMA's The Art of Participation exhibition, which closed Sunday.

Filed under  //   museum   music   performance   sfmoma  

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SFMoMA ArtScope, launched with the recent redesign of the museum’s website, lets web visitors browse through over 3,500 objects and artworks in the SFMoMA collection. ArtScope, implemented by Bay Area group Stamen, is part of the museum’s fantastic collection of interactive media online.

Filed under  //   art history   museum   museum website   sfmoma   website  

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